Rhino-Rack to Launch eCommerce in USA

San Luis Obispo, CA, January 26, 2010 – Rhino-Rack, the Australian makers of quality, aluminum Roof Racks and Accessories, will launch eCommerce in the US market from rhinorack.com.

Starting February 1st, consumers in the US will be able to shop online for roof-top bike carriers, kayak racks, ski and snowboard carriers, alloy trays and wire baskets, ladder racks, boat loaders, unique awnings and more at rhinorack.com. On this date, the company will add “Buy Now” buttons to product pages, enabling site visitors to place their desired products directly into a shopping cart on the website. Orders will then be processed through the Shopatron eCommerce order management system (Coex Freedom) and assigned to local dealers who have the selected items in-stock.

Rhino-Rack is a successful Australian commercial roof rack company, with a range of rack systems for everyone from the ladder-carrying tradesman to the desert assaulting 4-wheel driver. With a growing business in the US, the company committed to expanding their dealer network to provide better support for their American customers. By including dealers in their eCommerce program, Rhino-Rack will be sending closed sales to their local dealer representatives.

“The Shopatron dealer-integrated system is perfect for our overall marketing purposes,” says Robert Leix, General Manager of Rhino-Rack USA. “We are in a period of significant growth and want to encourage new dealer participation. We believe Shopatron orders will provide the incentive needed to bring new dealers on board with Rhino-Rack nationwide.”

“This is a great time for Rhino-Rack to join the Shopatron network,” said Ed Stevens, founder and CEO of Shopatron. “Due to some major launches, the number of dealers participating in our network was up 159% in the automotive aftermarket industry in 2009. We now have over 4,000 local dealers, jobbers and shops on the network.”

With its new online store, Rhino-Rack will join over 70 automotive aftermarket brands that fulfill sales through dealers on the Shopatron network.

About Rhino Rack
Rhino-Rack USA is a wholly owned subsidiary of Rhino-Rack Australia, based in Sydney. Rhino-Rack is by far the largest manufacturer/distributor of Aerodynamic and Heavy Duty Roof Rack Systems in the Australian market, together with an expanding International exposure throughout the world.

Rhino-Rack USA is now strategically located in Denver, Colorado – with both national sales & warehousing facilities to fully support the widespread North American Roof Rack and Accessories demand in varied markets, including the important Truck Cap/Topper and SUV/4x4 industries. www.rhinorack.com

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com