Connecting Manufacturers to Retailers Using eCommerce

Available On-Demand: Originally held on November 10th at 11 a.m. PT
Featuring guest speakers: Linda Grebe from Johnson Outdoors and Shopatron CEO Ed Stevens

Johnson Outdoors is an innovative manufacturer of outdoor equipment including tents and backpacks, diving gear, fishing equipment, motors, watercraft and more. Find out how Johnson Outdoors expanded into the eCommerce channel to serve customer needs and prevent brand switching.

Register to attend and learn:

• How to get started in eCommerce
• Success factors for an ongoing online program
• Connecting manufacturers and retailers through eCommerce
• Lessons learned from integrating retailers as order fulfillment partners
• Best practices for sharing an online strategy with dealers and handling objections
• What role manufacturers should play for shoppers?

eCommerce programs take perseverance and commitment that go far beyond building a website or deploying software. In this webinar, you’ll get practical experience from Johnson Outdoors and Shopatron that you can apply directly to your growing business.