Dealer Toolkit

The success of your retailer-integrated eCommerce program depends on how well you engage dealers and secure their active participation in the fulfillment of your orders.

Communication with your dealer base should be a key part of your ongoing eCommerce strategy. Keep your retailer base engaged, and you’ll encourage them to bid on more orders and ultimately stock more of your product.

The Shopatron Dealer Toolkit 3.0 is being updated to include new example communications and even more detailed guidelines for use, as you aim to stay engaged with your fulfillment partners.

The Toolkit is divided into two areas:

1. New Launch Dealer Outreach: Use this set of materials if you are launching your website for the first time on Shopatron, or adding a new brand or store, and want to recruit or inform fulfillers of your upcoming launch.

2. Post-Launch/Annual Dealer Outreach: Use this set of materials to support ongoing communications with your fulfillers. Whether you are launching new initiatives, want to execute another dealer recruitment campaign, or keep your fulfillers informed of seasonal, quarterly or annual results, the examples provided here will offer a great start toward maintaining your dealer relationships.

Launch Dealer Outreach Materials

• New Store Launch Dealer Outreach Guide (PDF) - Read this guide to get an idea of the materials available to support your recruitment campaign.
• Dealer Brochure (PDF)
• Sample letters
• Dealer Video to Share with Retailers

Post-Launch Outreach Materials

• New Post-Launch Dealer Outreach Scenarios Guide (PDF) - Read this guide to get an idea of the materials available to support your recruitment campaign.
• Sample letters
• Dealer Video to Share with Retailers

Start a Plan to Ensure Strong Retailer Relationships

• OUR RECOMMENDATIONS FOR DEALER OUTREACH:
  • Create a multi-year dealer outreach strategy
  • Consider consumer experience
  • Create strategies for encouraging existing retailers to sell more and recruit new dealers
  • Grow your Shopatron dealer base in line with order volume
  • Use value-add programs, like in-store pickup and Ship-to-Store, as reasons to continually outreach
  • Leverage Shopatron sales data to impact sell-in