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In-Store Pickup/Ship to Store

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Shopatron PATH Newsletter

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Merchants who provide in-store pickup drive more sales through increased conversion rates and higher average purchases.

Shoppers today want to choose how they receive their online purchases. According to an August 2008 survey conducted by Harris Interactive, 32% of online shoppers have picked up orders in a store. The same survey found that of those shoppers who have not used in-store pickup, 73% expressed an interest if given the option.

Multi-Channel retailers typically report 30% of online orders are picked up in store, driven by free shipping and a demand for convenience.

Shopatron's hosted in-store pickup solutions are faster and easier to deploy than in-house solutions, and they come with dedicated customer service and local fulfiller support. Shopatron offers unbeatable value to merchants of any size. If you want a reliable, affordable, easy-to-maintain In-Store Pickup solution on your site, Shopatron is a smart choice.

Shopatron offers three different in-store pickup solutions that allow shoppers to order online and pick up in store: Local Search First, Ship to Store, and Shopper's Choice. Any of Shopatron’s In-Store Pickup solutions can be integrated into third-party eCommerce applications. A series of automated interfaces (APIs) can connect in-store pickup functionality to other systems for a complete shopping and fulfillment experience.

Learn More

  • Local Search FirstWith Local Search First, when a shopper places an online order a preference is set for in-store pickup. Local inventory is searched first, but if local inventory is not available the order is shipped to the customer.
  • Ship to StoreWith Ship to Store, a shopper places orders on your site and selects a location to pick up their items. If the selected retail store has the items in stock, the shopper can pick up their order that day. If not, the item is shipped to that store, free of charge, for the customer to pick up at a later date.
  • Shopper's ChoiceLike Ship to Store, Shopper's Choice allows a shopper to select a retail store for order pickup from a list that's presented at checkout. The difference is that, with Shopper's Choice, the shopper also selects the action that takes place if the retailer does not have the item in-stock for immediate pickup — either home delivery or ship-to-store.

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