BIC Sport North America Chooses Shopatron as eCommerce Partner

BIC Sport, the manufacturer of windsurfing boards, surfboards, SUP boards, kayaks and recreational boats, has launched their North American online store using Shopatron’s retail-integrated eCommerce solution. The partnership allows customers in North America to shop online for BIC Sport’s broad line of watersports products.

In addition to providing BIC Sport with a world-class, all-in-one, hosted eCommerce store and an optimized mobile store, Shopatron also enables BIC Sport to send online sales to their retail partners for fulfillment.

“Our retail-integrated solution enables BIC Sport to effectively reach online shoppers, while, at the same time, expanding and strengthening their retail sales network,” says Shopatron SVP of Marketing Mark Grondin.

BIC Sport is currently the world leader for water and board sports, manufacturing over 65,000 products each year and exporting to 90 countries. Building on the success with windsurfing boards, BIC expanded into surfboards and, more recently, stand-up-paddle boards and dinghy sailboats to meet growing demand. The brand is known for its environmentally conscious and innovative manufacturing techniques. Love and knowledge of the water is apparent in every design.

“We partnered with Shopatron as our eCommerce solution provider because their unique solution allows us to include our specialty retailers in online sales,” says Chris Decerbo, BIC Sport’s Director of Sales & Marketing. “This increases product sales through the dealer network, and aligns with our distribution strategy and philosophy. Our future plans include implementing Shopatron in other markets outside North America.”

Shopatron reported 21% year-over-year same-store sales growth for their 270+ sporting goods client brands in 2011. The company also partners with over 4,900 sporting goods retailers in Europe and North America for order fulfillment.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About BIC Sport

BIC Sport, founded in 1979, is a global leader in the watersports industry. Based in Brittany, France and founded by the Bich family (of BIC pen fame), BIC Sport grew from a passion for wind and human powered watersports. Today BIC Sport is world-renowned for their technical expertise in manufacturing, and a focus on sustainability unique to the industry. “Honor the past, Invent the future” is BIC Sport’s driving principle. BIC Sport North America is a subsidiary of BIC Sport based out of West Wareham, MA. www.bicsport.com.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron’s retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.