Retailer Integration

Unleash the full potential of direct-to-consumer marketing. Integrate retailers into your eCommerce program and experience a dramatic lift in sales.

58% of consumers research product purchases at manufacturer Web sites. (Forrester, Must-Haves For Manufacturer Web Sites.) The better your Web site, the more likely it is that a shopper will want to purchase your products immediately. Unless you accept consumer orders at your Web site, a shopper will link to an online retailer and you drop your conversions in half.

Many manufacturers already sell a limited selection of products or accessories at their Web site. Some manufacturers offer no purchasing at all for consumers. Others offer a full product line, but do so without effectively marketing to consumers, because retailers view manufacturer direct-to-consumer marketing and sales as competitive.

The Shopatron eCommerce solution addresses all the shortcomings of existing manufacturer eCommerce programs and provides a real increase in sales. For manufacturers who did not sell online in the past, we open a new sales channel to consumers. For those who already sell online, we make it possible to market much more actively to consumers.

The reason only Shopatron solves these problems for manufacturers? The Coex Freedom order exchange. Coex Freedom enables manufacturers to accept orders on their Web site. With Coex Freedom, orders are matched to retailers and assigned to qualified local partner retailers. The local partner fulfills the order by shipping it to the consumer or by having the consumer come into their store to pick it up. The Shopatron Customer Support Team assists retailers and consumers with any issue, in our dedicated Every Single Order Support Team.

Integrating retailers through Coex Freedom opens new potential to build your brand through direct marketing and eliminates channel conflict. By accepting consumer orders at their Web site, manufacturers can measure marketing effectiveness. Best of all, retailers increase their stocking levels, thus increasing the manufacturer’s shelf space and market share.