Email Marketing

Email marketing provides a measurable and cost-effective way to communicate to your consumer base and generate incremental revenue. Shopatron's email marketing platform is utilized by over 100 leading brands.

The Shopatron eCommerce system comes pre-integrated with an email marketing platform, allowing Shopatron customers to capture opt-in users during checkout, manage email campaign lists, and measure open, click-through, and conversion rates.

Email Marketing Strategies

Great email marketing strategies balance product promotion emails with periodic “brand-building” newsletters. Newsletters, rich with content that is interesting to your consumers, attract readership and ultimately increase the success of “product-promotion” email activities. These activities can include promotion on new releases, product line changes or end-of-season clearance offers.

Program Features

• One-button integration with your customer database on Shopatron
• Maintain customer email opt-in/out preferences
• List segmentation tools for highly targeted emails
• Build custom webforms for email sign up on your site
• Compose basic text or full HTML emails
• Flexible email templates for quick message desgin
• Track email deliverability, open rates, click rates
• Monitor ROI – track purchases & revenue

Additional Services

• Custom Email Template Development: Inquire for details
• Email Campaign Optimization: Available upon request

Contact an Email Marketing Specialist to see a system demo or to discuss your email marketing strategy.