New Shopatron Blog is Live
Catch insights, tips and tricks from Shopatron's thought leaders. Founder and CEO, Ed Stevens, blogs "On Business and Brands," sharing his thoughts on trends across technology and consumer goods. Mark Grodin, Senior Vice President, keeps us abreast of "eCommerce Best Practices." Sean Collier, Co-Founder and COO, delivers juicy operational nuggets to help you run your company better.
eCommerce Best Practices: Social media and the Tour de France
OK, let’s do a little word association. I say the phrase “Tour de France” and you say… Lance Armstrong, right? Unless you are a cycling geek like me, then all you probably know about the Tour de France bicycle race is that Lance Armstrong is riding in it again. It is obvious to everyone, including the President of France who mentioned Lance the other day, that this is the biggest story of the race. What you may not know is that Lance and his team (including the expected race winner, Alberto Contador) ride bikes made by Trek. That should be enough to drive the buzz on the Trek brand, right?
On Business and Brands: Brand Judo: Bing throws Google down
There are few things in a business more satisfying than winning a battle against a big, bad competitor. It can be so hard to find an Achilles heel, a chink in the formidable armor.
A distant third place competitor in search engines, Mircosoft, recently got over on search giant Google. Sure, Google is still a strong number one. But it is significant news that anyone at all landed a blow on Google. How did Microsoft's new Bing search engine do it?
View From The Op: Testing, testing... is this thing on?
I have been working with our product teams recently to nail down some enhancements to our cart recovery program that I have spoke about in the past and will share more details on in a future post. At this moment, I am setting up a test that will hopefully satisfy all our internal teams on the relative strengths and usage of plain text vs. HTML based transactional emails. It seems like a very easy thing to do but in order to get the best data and make sure to cover all my bases...
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