Management
The Shopatron management team is a group with diverse backgrounds, but with a common passion for building an innovative, dynamic organization based on customer success.
Our experience is in retail, manufacturing, and Internet technology. We believe that building a great company means doing the little things well and taking care of customers. We enjoy working at Shopatron because we help companies make actual money every day.
The Team:
Ed Stevens, Founder and Chief Executive Officer
Ed founded Shopatron in 2000, after more than 15 years of experience in retail and manufacturing.
Ed has a proven and varied background in both retail operations and in managing growing companies. Ed’s business experience began at age 14, working at his family’s retail furniture store in Akron, Ohio. Ed received his bachelor’s degree in Russian Literature from Stanford University and began his career working in St. Petersburg, Russia, in the marketing department of Pirometer JSC, a producer of aviation components. Efforts in Russia led to Ed founding NORVEL, Ltd., a US-based importer of components for the toy and hobby industries. Ed developed the brand name, market-entry strategy and distribution network worldwide for NORVEL.
During his time at NORVEL, Ed saw a fundamental disconnect in the eCommerce marketplace, as he found his efforts to sell online put him into a competitive position with his retail partners. Ed leveraged his experience at NORVEL to found FirePoppy in 2000, and developed the model for the flagship product, Shopatron. In 2006 Firepoppy was re-branded as Shopatron. Ed has served as Chairman and CEO since the company’s inception.
Sean Collier, Chief Information Officer
Sean leads the Shopatron's efforts to reduce implementation times, improve our clients' service experiences, and guide our eCommerce platform to better meet customer needs. In this capacity, he manages Shopatron's implementation, design, online marketing, and product teams.
Sean is a high output, talented operations executive who has held technology management positions with a range of growing technology businesses over the past twelve years, including SGI, Innovative Concepts and D9L Technologies.
Sean joined Shopatron the month it launched, in August 2001, as Vice President of Engineering and Operations. As the company has grown, he has played a key leadership role in virtually all operational aspects of the company, including software development, implementation, customer service and finance.
Sean received a bachelor’s degree in Industrial Engineering from California Polytechnic State University.
Brian Clausen, Senior Vice President of eCommerce Strategy
Brian is responsible for Shopatron’s global sales and account management operations.
Prior to joining Shopatron, Brian was the VP of Sales and Marketing at Web Associates, a leading interactive agency. During his tenure at Web Associates, the company exceeded its revenue targets for 15 consecutive quarters, tripled in revenue and added clients such as Quiksilver, Black and Decker, Oakley, Pioneer Electronics, Visa and BlackBerry. Brian also provided direct consulting and account management to key customers, including Apple and Hewlett-Packard.
Brian also spent five years on the management team of Vigilance, a supply chain software company that is now part of SSA Global, leading the professional services and product management organizations. Additionally, at Deloitte Consulting, he managed enterprise-scale implementations of SAP software for a number of Fortune 500 customers, including Microsoft and General Motors.
Brian received a bachelor’s degree in Economics and a master’s degree in International Development Policy from Stanford University.
Mark Grondin, Senior Vice President of Marketing
Mark is chartered with marketing Shopatron to the world. His responsibilities include business development, PR, demand generation and market development.
Mark brings a deep background in the Web technology business to Shopatron. Most recently, Mark spent five years at Web Associates, a leading interactive agency, where he managed multi-year online strategies for major consumer brands such as HP, Disney, and Apple.
Mark also spent eight years in Europe, where he was the Chief Technology Officer of 12Snap, which provided commerce applications for mobile platforms. At 12Snap, Mark managed a group of over 60 technologists and the company's product roadmap. Mark also held management positions at Pyxis International, Cambridge Technology Partners and Eurotel.
Mark received a bachelor’s degree in International Affairs from George Washington University and an International MBA from the University of South Carolina.
Brad Rubin, Vice President of Operations
Brad is chartered with delivering a world-class user experience across the Shopatron customer channels. He is responsible for building a scalable global support organization that delivers a high-level of customer satisfaction, while driving the user feedback loop for the business to continually improve the product.
Prior to joining Shopatron, Brad was the Director of Operations for TransUnion Interactive. While at TransUnion Interactive, he helped position the business to scale at 35% growth rates while reducing operational costs by 20%, year-over-year. Brad helped deliver customized solutions for JPMorgan Chase, Citibank, Washington Mutual and other financial services clients.
Brad was also employed with Accenture in the Electronics and High Tech practice. At Accenture, he worked for various clients that included eBay, Solectron, KLA-Tencor, and AT&T.
Brad received his bachelor's degree in Industrial Technology from California Polytechnic State University.
Jim Ponton, Vice President of Finance
Jim is responsible for the financial management of Shopatron, including accounting, financial reporting, business modeling, and human resources. He is also responsible for cash management, monitoring the flow of funds in multiple currencies through the Shopatron system.
Prior to joining Shopatron, Jim was in charge of financial operations at Cellular One of San Luis Obispo during a period of rapid growth for the company and for the cellular telephone industry at large. During his tenure there, Jim gained experience in efficiently building an accounting department to handle ten-fold growth in the space of four years. He also introduced auditing systems to handle a high volume of transactions, improved collection procedures, and instituted stringent cash management policies as the industry became increasingly competitive.
Jim also has finance and accounting experience in the medical and food production industries.
Jim received a bachelor’s degree in Business Administration from California Polytechnic University and is a Certified Management Accountant.
Shaun Moores, General Manager Europe
Shaun is responsible for Shopatron’s European operations, overseeing sales, marketing, client services and customer service for the region.
Prior to joining Shopatron, Shaun was a senior consultant providing direct to consumer Web sites for financial services companies in the UK. Shaun architected software and Web service solutions designed to use leading edge Web technologies to maximise the return on investment of retail websites. In particular, Shaun directly managed the paid traffic efforts of large mortgage brokers using Google Pay-per-click and other online marketing efforts. These were organizations spending hundreds or thousands of dollars each month on direct to consumer advertising.
Shaun also spent 8 years as a founder/manager for Mitron Inc., a company formed as a spin off from the Tektronix Development Corporation and located in Portland, Oregon. Mitron provided UNIX and PC software solutions that converted the databases of Electrical Computer Aided Design (CAD) systems into the machine programs required by automatic assembly and test equipment used in manufacturing. Shaun was the managing director of the UK operation that provided sales and support throughout the northern region of Europe. Mitron was acquired in 1992 by GenRad Inc. for $20M.
Shaun received a Masters degree in Engineering from Trinity Hall, Cambridge, and was a national engineering scholar sponsored by the UK Ministry of Defence.
Nelson Flores, Vice President of Application Development
Nelson is responsible for new application development, maintenance development, and client services engineering within Shopatron.
Prior to Joining Shopatron, Nelson lead software engineering teams in a variety of environments, ranging from Macromedia Chile's Web Services department to Fundacion Chile, a joint venture between the Chilean Government and ITT Corporation to incubate high-technology ventures.
Nelson has over ten years of experience in software engineering, specializing in high volume Web applications and data modeling and retrieval. Nelson helped architect and lead some of Shopatron's most complex projects.
Nelson received a Bachelors Degree in Computer Science and Civil Engineering, with Maximum Honors, from Universidad de Chile.
Dave Cumberland, Vice President of Systems Engineering
Dave is in charge of the stability, security, and scalability of Shopatron's production and development systems.
Prior to joining Shopatron, Dave managed software engineering teams at TransUnion Interactive. In this position, he led the development of new application services and the support of various platforms and architectures.
Dave has also worked at several startup ventures. His experience ranges from educational software to government contracts.
Dave holds a masters degree in Computer Science from California Polytechnic State University, San Luis Obispo. His concentrations include software engineering, programing languages, and workflow modeling.
Dave Dalrymple, Senior Software Architect
Dave leads the company's development of our most complex and challenging engineering projects, including, most recently, onBlocks.
Dave joined Shopatron in 2002 and has leveraged his broad background in application development and eCommerce to create a technical infrastructure for the Shopatron platform that has allowed the company to scale rapidly over the past six years.
Before joining Shopatron, Dave developed eCommerce and eMarketing solutions for a range of consumer brands, including Lucky Brand Jeans and Copeland Sports. Dave also was a senior member of the engineering team at Auspient, a leading eCommerce technology provider.
Dave received a bachelor’s degree in Computer Science from California Polytechnic State University.

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