Shopatron Ends 2011 with 85 New Clients in Sporting Goods Industry

Shopatron, the world’s largest eCommerce solution for branded manufacturers, is giving sporting goods brands and retailers something to talk about at the upcoming Snowsports Industries of America (SIA) and Outdoor Retailer (OR) tradeshows. The decade-old eCommerce provider continued significant growth in the sporting goods industry in 2011, adding more than 85 sporting goods clients, and helping their clients in the industry achieve 21% same-store sales growth for the year.
 
Sporting goods, one of Shopatron’s most established industries, encompasses several sectors, including cycling, watersports, snowsports, action sports and outdoor sports. Brands that came on board in 2011, like Powderhorn, Quickpoles, Academy Snowboard, and Bolle will exhibit at the January SIA show. Other Shopatron clients attending the show include international brands K2 and Rossignol, who have seen significant online sales growth in their three years with the company.
 
Shopatron’s unique eCommerce solution helps brands sell online without competing with their valued retail partners. Sales completed on a brand website are passed to a local area retailer for delivery to the customer. This solution not only increases online sales, but increases local, in-store sales for Shopatron clients as well.
 
“This is a great program that will help Powderhorn drive overall sales, yet still partner with our existing retailers for local fulfillment,” said Doug Saunders of Powderhorn. “Shopatron is another tool we are using to broaden the Powderhorn outreach for the benefit of our specialty retailer base.”
 
Action sports and snowsports were two very successful industries using this eCommerce model in 2011. Shopatron action sports brands saw 16% average year-over-year same-store sales growth for the year, while snowsports shone even brighter with a 30% average increase.
 
“We are excited to bring good news to brands and retailers at the upcoming SIA and OR shows,” says Shopatron SVP of Marketing, Mark Grondin. “It gives people a reason to be optimistic in a challenging economy, and it gets brands and retailers talking about how they can work together to take advantage of the online sales channel, rather than being afraid of the subject.”
 
Brands interested in learning more about Shopatron at the upcoming SIA and OR tradeshows can contact Shopatron at 866-625-5050 or info@shopatron.com to set up an appointment.
 
For more information about Shopatron, visit ecommerce.shopatron.com.
 
About Shopatron
 
Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
 
With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.
 
Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Rossignol and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.