After receiving this, in the middle of a busy day, I clicked over to their Facebook page and “liked” the brand. And, for some reason, I treat such things seriously. I have only liked or friended about 3 brands to-date on Facebook. I don’t want my personal friends treating melike you treat those people who play the stupid little Facebook games every day. “Poor Bob, I guess he has nothing better to do.” But I digress…
Isn’t this the reaction every brand wants? One of passionate and personal support. Social networking tools support this kind of brand fanmanship like never before. If you are not using them, then you have missed the bandwagon. (That’s right, run along and jump on it before it turns the corner!) But beyond having a Twitter account or Facebook page, brands now need to think about personal interactions with their customers. Those interactions determine if you just have a Facebook page, or if you have a real strategy that will help your brand gain fans. And those fans will lead to more customers.
As presented in this example, the right interaction can quickly turn a customer into a fan. And what better time for a toy company to turn a customer into a fan than right before the holiday season.
Way to go Worry Woos! I am your biggest fan.
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