Fishing

There are approximately 20 fishing brands deployed on Shopatron. These brands are part of over 200 sporting goods brands utilizing Shopatron who partner with over 650 fishing dealers who participate in the Shopatron Network to fulfill orders.

• Total sales revenue passed from Shopatron fishing brands to dealers increased 27% from January 2010 to December 2011. During the same period, the number of orders increased by 22%.

• Overall, in the three-year period beginning beginning January 2009 and ending December 2011, sales revenue increased by 65%.

• With the launch of in-store pickup, brands like Redington make it possible for a customer to order online and pick up their items at a local, authorized dealer. In-store pickup works seamlessly with other Shopatron fulfillment processes.

• Online retail is the fastest growing sales channel in the fishing industry.