Doll/Plush Toy

There are approximately 20 doll and plush toy brands deployed on Shopatron. These brands partner with more than 1,530 doll and toy dealers who participate in the Shopatron Network to fulfill orders.

• Total sales revenue passed from Shopatron doll and plush toy brands to dealers increased 29% from January 2010 to December 2011. During this same period, the number of orders increased by 19%.

• Over a three-year period beginning January 2009 and ending December 2011, sales revenue increased by 62%.

• The number of dealers signed up to partner with the doll and plush toy brands increased 24% from 2008 to 2010.

• With the launch of in-store pickup, brands like Corolle Dolls made it possible for a customer to order online and pick up the items at a local, authorized dealer. In-store pickup works seamlessly with other Shopatron fulfillment processes.

• Online retail is the fastest growing sales channel in the doll and plush toy industry.