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About the Brand

S.O.P. Distribution was started in 1990 by John Falahee in San Clemente, CA. After working with Tony Alva and licensing Alva Products for 10 yrs., John and Tony parted ways and John started S.O.P. (Somewhere off Pico — a reference to where it all began waaaaay back in Santa Monica and the new beginnings in San Clemente). Through its woodshop Precision Concepts, owned by John since the Alva days, S.O.P. started manufacturing and distributing its own brand of skateboards including New School, Arsenal and ATM as well as producing boards for other companies. It has added Iron Horse Skate Supplies and Blacksmith Trucks to its list of products as well as distributing a complete line of hardgoods including Thunder and Venture Trucks and NMB Bearings.

S.O.P. prides itself on distinctive quality, excellent customer service and a deep knowledge of the manufacture of the complete skateboard and all of its components including the culture and history of skateboarding.

Press Releases

Shopatron Appoints Chief Financial Officer to Facilitate Growth
Bigjigs Toys Completes the eCommerce Puzzle With Launch of Online Stores
European Use of PayPal Hits New Highs on Shopatron Client Stores
eCommerce Leader Shopatron Announces Significant UK Online Sales Growth
Shopatron brands experience outstanding year-over-year growth in Q1 2012
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Shopatron News Feed

  • Look to the stars with this astronomy gear. Just launched: http://t.co/cpSkVDT3
  • Skate longer, skate safer, etc... Just launched: http://t.co/g1TZeiZn
  • These LED and LCD products will be sure to brighten your day. Just launched: http://t.co/zSQ8lfhM
  • They've got your bait right here, rods too. Just launched: http://t.co/5g7d0Lto
  • Redefining Italian Cycling... Just launched: http://t.co/0JzB9fIr
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