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Icebug AB
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About the Brand
Icebug is an independent Swedish footwear company that started challenging the giant brands in 2001.
Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. But it started out of frustration: Having to choose between slipping and putting off stuff we enjoyed doing outdoors because the risk of accidents.
Offering supreme traction is still the core of Icebug, but that is not all.
Shoes are what they focus our efforts on at Icebug. Their shoes must work really well in the conditions they are used, have high quality and original design, which gives them a long life cycle.