Humminbird

About the Brand

For over 30 years we’ve been America’s favorite Fishfinder – the leading innovator of Side Imaging technology – providing recreational and professional anglers difference-making days out on the water, day after day, year after year.

The Humminbird brand is manufactured by the Marine Electronics Group of Johnson Outdoors. At a state-of-the-art facility in Eufaula, Alabama, Humminbird designs, engineers and manufactures sonar and electronic products primarily for the consumer market.