Hardy Fishing UK

About the Brand

The Hardy website showcases some of the finest items of fly fishing tackle and equipment that Hardy have produced in its one hundred-and-thirty-seven-year history. Our products have come a long way since 1872, but I think what has always been vital to the Hardy brand is the focus and passion for the development of new, exciting and innovative equipment, all designed to give the angler the ultimate in performance and pleasure.

We continue to make significant investments in advanced technology at our Alnwick headquarters, the spiritual home of fly fishing. We are world-leaders in computer aided rod design, and have introduced new endurance and life performance testing equipment, all of which greatly assist our development team in pursuit of the finest fishing equipment money can buy.

Press Release

Hardy has been producing fine fly fishing equipment since 1872, but until recently those products weren’t available for purchase on Hardy’s branded website so that Hardy could support its retailer partners.