Fenwick

About the Brand

The name comes from a lake in Washington State. And performance was the name of the game from day one. On the shores of Lake Fenwick, a group of men passionate about fishing dove head first into development of a rod that would set the technological pace for generations of passionate anglers to follow. As you read about our rich history, take note: their story is not nearly complete, because Fenwick technology is always advancing.

Press Release

Pure Fishing, the #1 fishing equipment manufacturer in America, owns a stable of leading brands including Berkley, Abu Garcia, Stren, Spiderwire, and Fenwick.