Berkley

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About the Brand

At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.

Press Release

Berkley Fishing and Friends

Pure Fishing, the #1 fishing equipment manufacturer in America, owns a stable of leading brands including Berkley, Abu Garcia, Stren, Spiderwire, and Fenwick.

Press Releases

Shopatron Appoints Chief Financial Officer to Facilitate Growth

Bigjigs Toys Completes the eCommerce Puzzle With Launch of Online Stores

European Use of PayPal Hits New Highs on Shopatron Client Stores

eCommerce Leader Shopatron Announces Significant UK Online Sales Growth

Shopatron brands experience outstanding year-over-year growth in Q1 2012

Shopatron News Feed

They've got your bait right here, rods too. Just launched: http://t.co/5g7d0Lto
Redefining Italian Cycling... Just launched: http://t.co/0JzB9fIr
These wetsuits are cold water-tested. Just launched: http://t.co/ZmM4yLUb
Newest Shopatron blog has gone live: Forrester Research's @smulpuru imparts her wisdom from our client conference: http://t.co/WaxUcVmO
About that hunting trip... These airtight carriers protect your gear from odors and the elements. Just launched: http://t.co/SbkJusIg

Upcoming Webinars

On-Demand Webinars

The Present and Future of Mobile

Selling Internationally

Improving Conversion Rates and User Experience