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About the Brand

Suzuki Motor Corporation (SMC) founded The Motorcycle and ATV Division of American Suzuki Motor Corporation (ASMC), Brea, CA, in 1963. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC's parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.

“We originally chose Shopatron’s dealer-integrated fulfillment model so that we could send closed sales to our dealers instead of competing with them. Now that we offer Shopatron’s in-store pickup feature, we are doing even more to send paying customers through their doors.”
- Gary Sherfey, Group Manager of Accessories Sales and Marketing, Suzuki

Press Release

Suzuki GB PLC Offers Motorcycle Clothing and Accessory Lines Online

Suzuki Great Britain’s “wish list” just got better.

Suzuki Adds Marine Accessories to its Retail-Integrated eCommerce Program

The American Suzuki Motor Corporation (ASMC) is proud to announce the addition of marine accessories to its online store, available at SuzukiMarine.com, expan

Toy Retailers and Others Use Shopatron to Overcome Post-Holiday Slump

With post-holiday clearance sales in the rearview mirror, like most years, retailers have seen their annual sales drop off.

Suzuki Launches In-Store Pickup with National Dealer Network

June of last year, American Suzuki Motor Corporation launched sales on www.suzukicycles.com utilizing Shopatron-powered dealer fulfillment.

Suzuki Selects Shopatron to Grow eCommerce Business

Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers, announces American Suzuki Motor Corporation, a leading motorcycle, ATV, scooter, marine, and automotive goods distributor, as the newest addition to its roster of high-quality customers.

In the News

Shopatron helps drive orders on Suzuki.com

Internet Retailer reports American Suzuki Motorcycle Corp.'s web site, Suzuki.com, is deploying e-commerce technology that will allow consumers to place orders that can be delivered to their homes or picked up at a nearby dealership.

Suzuki to Sell PG&A Online Via Shopatron

Dealernews reports Suzuki plans to start selling PG&A overs it Website at the beginning of next year, says Gary Sherfey, manager of the company's Powersports Accessories Group. All sales will go through franchised Suzuki dealers.

Additional Resources

Download Suzuki Case Study