About the Brand

Building energy for positive change starts in the bike world. But it doesn't stop there. We're passionate about creating more space for cyclists in our communities. More bikes mean less congestion, less pollution, and healthier, more active people. In addition to our own local and national efforts, we support the work of the Bicycle Federation of Wisconsin, Bikes Belong, People for Bikes, and other key advocacy groups. We realize, though, that it takes more than increasing bike ridership to build a healthy community. That's why you'll find us devoting our time and resources — as a company and as individuals — to worthy causes like Boys and Girls Clubs and Prevent Child Abuse Wisconsin. Is a better, healthier community good for business? Sure. But it's not just about profits. Being more successful allows us, in return, to give more back to the community. It's a virtuous cycle that benefits us all.