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About the Brand

Established in 1979, BIC Sport is 100% dedicated to board and water sports. With a powerful company image created on the water all over the world, in both competition and leisure sailing, BIC Sport has since diversified into other leading board and water sports, Surf, Kayak, Kitesurf and children's dinghies/sailboards.

Press Release

BIC Sport North America Chooses Shopatron as eCommerce Partner

BIC Sport, the manufacturer of windsurfing boards, surfboards, SUP boards, kayaks and recreational boats, has launched their North American online store using Shopatron’s retail-integrated eCommerce solution. The partnership allows customers in North America to shop online for BIC Sport’s broad line of watersports products.