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About the Brand

At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.

Press Release

Berkley Fishing and Friends

Pure Fishing, the #1 fishing equipment manufacturer in America, owns a stable of leading brands including Berkley, Abu Garcia, Stren, Spiderwire, and Fenwick.