About the Brand

For generations, anglers the world over have put their trust in Abu Garcia for tackle that stands their toughest tests. It’s a trust that’s been earned by building products right the first time, and making them even better time after time. We continue to design cutting edge fishing equipment with our heritage in mind so generation after generation of anglers will enjoy the fruits of our labor and the thrill of the sport.

Press Release

Pure Fishing, the #1 fishing equipment manufacturer in America, owns a stable of leading brands including Berkley, Abu Garcia, Stren, Spiderwire, and Fenwick.