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With Shopatron's advanced onBlocks website management tools, eCommerce websites are easier to build and maintain.
Many brands implement eCommerce as a core web strategy, and consumers expect more online than ever. As websites have become more sophisticated — adding multimedia, social networking and other features — building and maintaining them has become more difficult and costly. Yet budgets are constrained and resources are sparse.
To make it easier and more cost-effective for brands to launch and maintain eCommerce websites with exciting features and functionality, Shopatron built onBlocks.
In the past, brands hired a web agency to create their website and then worked with another partner to provide eCommerce capabilities for that site. With onBlocks, internal designers or web agencies can take control of the whole process, creating an eCommerce store or eCommerce-enabled website using just one platform. And with onBlocks, through the “power of many” provided by a hosted solution, you can rest assured that you will always have access to the latest technologies.
With onBlocks Website Studio, marketers design and build the eCommerce experience they desire, whether that is a stand-alone store that is linked from their existing website or a unified customer experience that integrates marketing content and eCommerce into a single website. You can now use one system to implement your marketing pages, product pages and eCommerce infrastructure (cart, checkout, etc.). And after the site is built, those who maintain the website easily take over site management, updating content and product data using the same system they use to manage eCommerce orders.
With onBlocks a web designer is able to translate design concepts into a web page and deploy sophisticated functionality without worrying about the technical details. The onBlocks platform provides the hosting environment, template engine, eCommerce features, media management and other functions necessary to efficiently build a complex eCommerce web system integrated directly with a world-class order-management platform.
The content management capabilities of onBlocks make it easy for users to update website content without any knowledge of HTML. Add pages, modify content and make updates through an easy-to-use admin interface.

Marketing content, product data and order management are all managed in one system. A single system reduces the time and effort your team needs to get up and running, and it promotes sharing of information and reports across departments.
Because the onBlocks platform is hosted by Shopatron, you don’t need to buy and install hard-to-maintain software. Shopatron keeps the platform running at the highest level for you and over 800 brands, with frequent upgrades and guaranteed compatibility for future functionality.
Keep up with online trends without breaking your budget. Add product reviews, user-generated content, integrated video or other features right into your site from the onBlocks platform. Just add the plugin and activate it on your site — no need to get a software developer involved.
The onBlocks Website Studio consists of a number of plugins designed to add specific functionality to your online store or website.
Build and configure an unlimited number of website pages with this feature. With the use of standard templates, it is easy for non-technical staff to create and publish new website marketing pages.
Configure and deploy a custom dealer locator on your website, allowing your customers to easily find the dealer closest to their home.
Quickly publish one or more website listings for news or similar time-relevant content.
Make one or more website listings for events or similar structured content.
Provide “lightbox” functionality for the shopping cart and product pages and a product zoom feature for product images – allowing customers to get a great view of all of your products.
Integrate Power Reviews product reviews into your website. (Power Reviews subscription required for activation.)
Create and deploy a number of custom forms. Deploy forms and response data on one or any number of site pages.