Paid Search Engine Marketing (Pay Per Click)

A Shopatron Online Marketing Specialist can manage your paid search campaigns from start to finish, providing a measurable return on investment, so you can worry about the important aspects of your business.

Paid Search Marketing Campaigns

Learn More About Online Marketing:

• Search Engine Optimization (SEO)
• Affiliate Marketing Programs
• Pay-Per-Click (PPC) Services
• Search and Social Media Services
• Email Marketing Services

Your target customers are searching for your products every day on search engines.

Over 90% of searchers click on the first page of results.

If your brand's website is not on Page 1 for your target keyword terms and phrases, your website has untapped online sales potential.

A search engine results page includes two key areas of "real estate," the organic search listings central to the page and the paid placements, usually listed along the top or right-hand side of the page.

Paid Search Engine marketing (or Pay Per Click) campaigns place ads into those paid areas with a strategy to increase traffic to your website immediately.

And the best part, strategic paid keyword targeting has immediate impact and a directly measurable ROI.

Features

• Review and adjustment of bid levels to optimize cost, click-through rates and conversions
• Continual expansion of keyword list for increased traffic and sales
• Continual A/B testing of ad copy and landing pages to improve ROI
• Implementation of conversion tracking to measure revenue and product purchases
• Configuration of web analytics to measure site traffic quality and conversion
• Creation of monthly summary reports, including total campaign revenue and cost

Want more details?

Request an online marketing discussion.