When it comes to the umbrella term “mobile devices,” tablet computers are certainly a horse of a different color. Tablets aren’t mobile in the way that smartphones are mobile.
It looks like channel conflict issues are again getting coverage from the mainstream media. Writers at the NY Times and Global Toy News have recently picked up on the same issue. Both have written articles chronicling retailer frustration with competition from big online websites like Amazon, Zappos and others.
Remember when Google AdWords first came on the scene? It took a while for it to find its footing, but, wow, did it come into its own, quickly becoming the genius advertising platform that it is today.
There was a time when people thought eCommerce would eventually replace brick-and-mortar retail. Kind of like in old, futuristic movies where someone hits a button and the thing they want appears in their house-pod-place. But that was before the mobile revolution.
According to Psychology Today, different parts of our brains are triggered when we shop. Pleasure-inducing dopamine is released in anticipation of a rewarding purchase, but other parts of the brain also spring into gear to ensure that we don’t spend too much.
Don’t you love “Best of” albums? Instead of buying all of a band’s albums, each with two or three great songs on it, you can get all the greats in one place. Well, as 2012 is solidly upon us, I thought I would take this post to reminisce on a relatively productive year…and give you our own little “Best of” for 2011.
Planning your online marketing strategy for the coming year? You may want to drop by the conventional marketing department and demand some of their budget.
The data is pretty clear, mobile is the best vehicle for providing a “no boundaries” shopping environment to customers. Reporting from Shopatron client sites shows traffic from mobile devices nearly doubled in 2011, going from 6.5% of visits at the beginning of the year to 12.2% by mid December.
