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Don’t you love “Best of” albums? Instead of buying all of a band’s albums, each with two or three great songs on it, you can get all the greats in one place. Well, as 2012 is solidly upon us, I thought I would take this post to reminisce on a relatively productive year…and give you our own little “Best of” for 2011.

From what retailers think about you selling online to how “online” affects your business operations and marketing, we thought a lot about eCommerce for branded manufacturers at Shopatron last year, and put much of that thought into whitepapers, webinars, blog posts, video case studies and more. 

So here are some of our best thoughts for the year:

		2011 Shopatron Retailer eCommerce Study In a 2011 survey of 4,000 retailers, over half said they buy more from brands that use retail-integrated eCommerce, are more likely to carry those brands, and would reduce or cease stocking brands that sell direct to consumers.
		10 Ways "Online" Will Change Life for Brands and Retailers in 2012 “Mobile” has become the most important development in eCommerce since the creation of the shopping cart. Find out how that and other trends like social networking and new tax legislation will change the way you do business this year.
		Why Brands are Facebook's Biggest Fans If you still think social networking is a passing trend, read this. With 800 million users, Facebook should be one of your marketing department’s most powerful tools.
		Free Shipping: Can You Afford to Charge? Shop.org’s eHoliday study found that 92.5% of online retailers had plans to offer free shipping during the 2011 holiday shopping season, up 8% from 2010. Why do they do it? How can they make money on it? This whitepaper will help you answer these questions and more.

To make it easy for you, one of our clever marketing people put these four resources, plus a Shopatron classic, Four Ways for Brands to Sell More with Their Websites, in one place for easy download.

But don’t stop there… Keep an eye on ecommerce.shopatron.com for regularly published resources like our recent addition: Search Marketing for eCommerce - Outlook for 2012.

And, if you haven’t yet subscribed to this blog, we recommend you do so now to stay up to date on new developments on the topic of eCommerce for brands in 2012.

So sit back, relax with a glass of red and enjoy Shopatron’s Best of 2011. It won’t be as good as that Best of U2 album, but if you are an eCommerce geek like me, it will go well with the red wine.