Retail-Integrated eCommerce to Manage Channel Conflict

Click the image above for more details on how Shopatron's retailer-integrated eCommerce works.

Integrate retailers into your eCommerce program and experience a dramatic lift in sales. Manage channel conflict and unleash the full potential of direct-to-consumer marketing.

• Learn how over 1,000 brands use Shopatron to Mitigate Channel Conflict through Retail Integrated E-commerce
• Compare the 4 methods of monetizing a brand's website traffic with our booklet "Four Ways for Brands to Sell More with Their Websites"
• DOWNLOAD THE BOOKLET NOW

The Challenge

Many brands struggle with the decision to sell online. If they aren’t selling online, they are missing out on powerful marketing opportunities as well as sales. If they are selling online, they may do so ineffectively because of concerns about channel conflict.

Why Sell Online?

Online trends show that to be a serious business you need to be selling online. If not, you are losing sales and suffering drops in consumer loyalty. According to Forrester Research, 58% of consumers start their buying research at branded manufacturer websites. That means, the better your website, the more likely it is that a shopper will want to purchase your products over the competitor's. However, unless you accept consumer orders at your website, a shopper will have to leave your site to find the product they want at an online or conventional retailer that carries it. This little shift drops your conversion rates in half.

Why Not Sell Direct?

Channel conflict is the #1 reason branded manufacturers don't sell direct. Retailers view manufacturer direct-to-consumer sales and marketing as competitive. Therefore, some branded manufacturers sell only a limited selection of products or accessories on their website. Others may sell a full product line, but do so without effectively marketing to consumers. Ultimately, many brands offer no purchasing at all for consumers, fearing a backlash from retailers due to channel conflict.

The Shopatron eCommerce solution addresses all the shortcomings of existing branded manufacturer eCommerce programs and produces a real increase in overall sales. For brands who don’t sell online already, we open a new sales channel to consumers, allowing the brand to leverage the traffic they are already sending to their website. For those who are already selling online, Shopatron helps them manage channel conflict, improve retailer relationships, and market actively to consumers. All this produces more sales both online and in stores.

Why is Shopatron the only company to solve these problems for branded manufacturers?

The secret sauce is our patent-pending Coex Freedom order exchange. Coex Freedom enables brands to accept orders on their website. Orders are then matched to the closest stocking retailer. The local partner fulfills the order by shipping it to the consumer or by having the consumer come into their store to pick it up. And throughout the process, the Shopatron 1TEAM Customer Support Team assists retailers, consumers AND your employees with any issue that may arise in the eCommerce process.

Integrating retailers through Coex Freedom completely eliminates channel conflict and opens new potential to build your brand through direct marketing. By accepting consumer orders at your website, a brand can quickly measure marketing effectiveness. And best of all, retailers increase their stocking levels to fill online orders, increasing the brand's shelf space and ultimately sales in store.