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Sporting Goods
“We wanted a site that we could manage ourselves and that would be able to evolve over time. Shopatron was the ideal eCommerce partner because they have perfected the model we were seeking - the ability to pass sales directly to our extensive dealer network. With Shopatron, we also have the flexibility to manage all of our international sites, languages and product catalogs in one secure environment.”
- Heidi Fryzell, US IT Manager, Louis Garneau
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There are approximately 270 sporting goods brands deployed on Shopatron. These brands partner with over 4,900 sporting goods dealers who participate in the Shopatron Network to fulfill orders.
• Total sales revenue for sporting goods brands with Shopatron increased 28% from January 2010 to December 2011.
• During the same two-year period, the number of orders increased by 14%.
• With the launch of in-store pickup, brands like Rossignol made it possible for a customer to order online and pick up their items at a local, authorized dealer. In-store pickup works seamlessly with other Shopatron fulfillment processes.
• Brands like Never Summer, K2 and Rossignol have launched international multi-language, multi-currency operations with Shopatron in North America and Europe.
• Online retail is the fastest growing sales channel in the sporting goods industry.