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Powersports
“We originally chose Shopatron’s dealer-integrated fulfillment model so that we could send closed sales to our dealers instead of competing with them. Now that we offer Shopatron’s in-store pickup feature, we are doing even more to send paying customers through their doors.”
- Gary Sherfey, Group Manager of Accessories Sales and Marketing, Suzuki
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There are approximately 35 powersports brands deployed on Shopatron. These brands partner with over 2,200 powersports dealers who fulfill orders on the Shopatron Network.
• Total sales revenue for powersports brands with Shopatron increased 32% from January 2010 to December 2011.
• During the same two-year period, the number of orders increased by 15%.
• The number of dealers signed up to partner with the powersports brands increased by 97% from 2008 to 2010.
• With the launch of "Ship-to-Store," brands like Suzuki make it possible for a customer to order online and pick up the items at a local dealer, facilitating customization and cross-sell by dealers. Ship-to-Store works seamlessly with other Shopatron fulfillment processes.
• Online retail is the fastest growing sales channel in the powersports industry.