Optics

The 12 optic brands deployed on Shopatron partner with over 1,200 optic dealers who participate in the Shopatron Network to fulfill orders.

• Total sales revenue for optics brands with Shopatron increased 13% from January 2009 to December 2011.

• During the same three-year period, the number of orders increased by 50%.

• With the launch of in-store pickup, brands like Scott make it possible for a customer to order online and pick up their items at a local, authorized dealer. In-store pickup works seamlessly with other Shopatron fulfillment processes.

• Online retail is the fastest growing sales channel in the optics industry.