Model/Hobby

There are approximately 20 model and hobby brands deployed on Shopatron. These brands partner with more than 750 hobby dealers in the Shopatron Network to fulfill orders.

• Total sales revenue for model and hobby brands with Shopatron increased 6% from January 2010 to December 2011.

• During the same two-year period, the number of orders increased by 9%.

• With the launch of in-store pickup, brands like Novak Electronics and Bachmann Industries made it possible for a customer to order online and pick up the items at a local, authorized dealer, facilitating cross-sell by dealers. In-store pickup works seamlessly with other Shopatron fulfillment processes.

• Online retail is the fastest growing sales channel in the model and hobby industry.