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There are approximately 20 gift and novelty item brands deployed on Shopatron. These brands partner with more than 1,400 gift and novelty item dealers who participate in the Shopatron Network to fulfill orders.
• Total sales revenue for gift and novelty brands with Shopatron increased 32% from January 2010 to December 2011.
• During the same two-year period, the number of orders increased by 29%.
• With the launch of in-store pickup, brands like Wellspring made it possible for a customer to order online and pick up the items at a local, authorized dealer, facilitating cross-sell by dealers. In-store pickup works seamlessly with other Shopatron fulfillment processes.
• Online retail is the fastest growing sales channel in the gift and novelty items industry.