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Equestrian
"With Shopatron, Jeffries saddlery can provide the consumer with a convenient path to purchase our products. It makes our product range more easily available while supporting our loyal retail customers and not competing with them. We can promote and advertise to consumers with the confidence that they will get the product they want. Quality retailers who have invested in stock can make it work harder for them by seeing the true demand for a product and enabling them to fulfill orders locally as well as nationally.”
- Dave Darley, Sales and Marketing Director, E. Jeffries & Sons Ltd
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There are approximately 35 equestrian brands deployed on Shopatron. These brands partner with more than 500 equestrian retailers who participate in the Shopatron Network to fulfill orders.
• Total sales revenue for equestrian brands with Shopatron increased 33% from January 2010 to December 2011.
• During the same two-year time period, the number of orders increased by 35%.
• With the launch of in-store pickup, brands like Toklat Originals and Circle Y Saddles make it possible for a customer to order online and pick up the items at a local, authorized dealer. In-store pickup works seamlessly with other Shopatron fulfillment processes.
• Brands like Horseware Ireland have launched international multi-language, multi-currency operations on Shopatron in North America and Europe.
• Online retail is the fastest growing sales channel in the equestrian industry.