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Natart Juvenile, Inc, the parent company of TULIP, is a family run business which was founded in Rome, Italy in 1988 as a manufacturer of adult furniture. In 1995, the company moved to Quebec, Canada in order expand their structure and to better serve the growing North American demand for high-end furniture. The juvenile division was subsequently launched in 2001. Natart Juvenile has successfully branded itself as a predominantly classical furniture line with distinctive design elements. After receiving multiple demands, from both retailers and consumers alike for a more modern line, TULIP was conceived and launched in 2008. Although TULIP is inspired by an urban lifestyle, the furniture still evokes a feeling of comfort.