Prince Lionheart

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About the Brand

Prince Lionheart is a family-owned and operated business that was started by our parents in 1973 in our grandparents’ garage. Prince Lionheart started with handmade rocking horses that our Dad would cut and our Mom would decorate. During those long hours in the garage, our parents set down three core beliefs upon which the company was to be founded: quality, innovation and outstanding service.

Our parents still remain an integral part of Prince Lionheart, and we are proud to say that their commitment to the core beliefs has never waned. Now that we have families of our own, we know, firsthand, how critical it is for a product to be useful, high in quality and reliable. This is why we strive so hard to ensure each and every one of our products delivers the very best in their category.

Press Releases

Shopatron Appoints Chief Financial Officer to Facilitate Growth

Bigjigs Toys Completes the eCommerce Puzzle With Launch of Online Stores

European Use of PayPal Hits New Highs on Shopatron Client Stores

eCommerce Leader Shopatron Announces Significant UK Online Sales Growth

Shopatron brands experience outstanding year-over-year growth in Q1 2012

Shopatron News Feed

They've got your bait right here, rods too. Just launched: http://t.co/5g7d0Lto
Redefining Italian Cycling... Just launched: http://t.co/0JzB9fIr
These wetsuits are cold water-tested. Just launched: http://t.co/ZmM4yLUb
Newest Shopatron blog has gone live: Forrester Research's @smulpuru imparts her wisdom from our client conference: http://t.co/WaxUcVmO
About that hunting trip... These airtight carriers protect your gear from odors and the elements. Just launched: http://t.co/SbkJusIg

Upcoming Webinars

On-Demand Webinars

The Present and Future of Mobile

Selling Internationally

Improving Conversion Rates and User Experience