Blog

Social Marketing 101: Building Relationships Through #Conversation

Communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think. Build an effective social marketing strategy with these 6 quick tips.

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Blog

Social Marketing 101: Building Relationships Through #Conversation

Communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think. Build an effective social marketing strategy with these 6 quick tips.

Read More

[Infographic] Goal for Goal: Retailers Win on World Cup

World Cup fever has been sweeping the globe and sporting goods retailers are cashing in with branded merchandise. An analysis of website and order data sheds some light on the value of a US win, draw and loss for retailers.

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eBay vs. Amazon: Tackling the Giants of eTail

Amazon and eBay have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you've either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success.

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Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator

Cassette players, fax machines and dealer locators have one thing in common – they have gone by the wayside. When it comes to business, dealer locators are an ineffective way of winning customers.

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Overcoming Fear of Abandonment in the Fast Lane

When it comes to online shopping, let's face it – it's more fun to shop than it is to pay. So how can online retailers battle cart abandonment and drive conversion in the fast lane of retail commerce?

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Palming the Power of Mobile Commerce

Technology is changing the way people shop and smart retailers are reacting by transforming the shopping experience to meet changing consumer behavior, providing real-time inventory visibility and responsive websites that enable consumers to research and buy products easily over the channels they prefer.

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